Why we built GoodTaco (and why internal tools still suck)

Let’s be honest: building internal tools sucks.

You know exactly what dashboard your team needs. You’ve sketched it out on a whiteboard. But actually building it? That’s where everything falls apart.

The problem no one talks about

Off-the-shelf tools don’t fit. You spend weeks configuring Retool or Airtable, only to hit a wall when you need something slightly custom. Then you’re back to spreadsheets.

Custom development takes forever. Even a “simple” dashboard is 3+ months when you factor in requirements, design, development, testing, and deployment. And good luck getting engineering to prioritize it.

Generic AI hallucinates. You’ve tried ChatGPT. It spits out code that looks reasonable—until you realize it invented API endpoints that don’t exist and hallucinated your database schema.

AI that actually knows your data

GoodTaco takes a different approach.

When you connect your Airtable base, Salesforce org, or any of our 16 integrations, we don’t just store credentials. We read your schema. The AI knows your field names, data types, relationships, and constraints.

That means when you say “build me a dashboard showing deals by stage,” we don’t guess. We know your Deals table has a Stage field with values like “Prospecting,” “Negotiation,” and “Closed Won.” We know it’s related to your Contacts table through contact_id.

No hallucinations. Just working code that fits your actual data.

From chat to deployed in minutes

Here’s how it works:

1. Connect your data — Airtable, Salesforce, Slack, Jira, HubSpot, and 11 more. OAuth where available, API keys where not. We handle the auth complexity.

2. Describe what you need — “Build a Kanban board for our sales pipeline” or “Create an approval workflow for expense reports.” Plain English.

3. Iterate in chat — “Add a filter by date range.” “Make the status column editable.” “Add email notifications when deals close.” Refine through conversation, not config screens.

4. Go live instantly — Your app gets a custom subdomain, auto-scales on AWS Lambda, and includes version history from day one. Production-ready without the DevOps headache.

Built for real teams

Speed doesn’t mean cutting corners:

• Role-based access — Admin, Developer, Viewer. Control who can build, who can edit, who can only view.
• Audit logging — Every action tracked. Who changed what, when. Built on TinyBird for real-time visibility.
• SSO & Google Auth — Enterprise authentication without the enterprise sales call.
• Version history — Every change creates a version. Roll back with one click if something breaks.

Stop waiting on engineering

Your team shouldn’t need to file a ticket and wait 6 months for a dashboard.

GoodTaco is free to start. $10 in AI credits, no credit card required. Build your first tool and see if it fits.

If it does, Pro is $20/month with unlimited tools and $20 in monthly credits. Most tools cost $0.50-$2 to build, so that goes a long way.

Start building free — your first tool is 5 minutes away.

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Questions? Contact us or check out our documentation.